Battle Against Cigarettes and Tobaccos

Anti smoking campaigns are media that is formulated and conceptualized by government organizations, advertising institutions and voluntary organizations. The aim is to warn individuals of the adverse effects of smoking. These campaigns maybe executed through print and television media. But the most active of all the campaigns are through internet advertisements.

ANTI SMOKING CAMPAIGN SLOGANS

Media utilized in anti smoking campaigns on several themes. While some are hitting on the adverse effects around the smoker. Others feature non-smokers who are also considered as a victim of this phenomenon. These classifications are from the bystanders around the smokers which serves as a second hand or passive smokers, to the fetuses devastatingly affected, if not killed by cigarette’s deadly substances. Others feature a clean environment and community, citing the right of every person to an environment devoid of air pollution. They are attacking them in reversed psychology.

The prior years of the 20^th century saw the growth of the pioneering anti smoking campaigns telling smokers to give up their addiction. Since evidences were not enough to prove that cigarettes and tobaccos are not healthy, the anti smoking campaign messages focuses mainly on the moralistic and hygienic concerns in relation to smoking.

On the latter years, however, with ample scientific evidences backing them up, and to jumpstart the emotional and logical thinking of smokers, majority of the anti smoking campaigns dealt in to the multiple adverse effects of smoking on the smoker himself.

SAMPLES OF ANTI SMOKING PROMOTIONS

While enormous number of articles had been posted as a part of anti smoking campaigns, the most popular are the Television commercials and visual images that are related to smoking. One example of visual images is that a cigarette dripping with greasy substance, trying to imply that smoking can result to arteriosclerosis. Another is that of a skeletal hand with a cigarette, trying to convey that death is the only sole path to which cigarette paved the way to smokers. Another is an advertisement showing shoes that is buried in a heap o cigarette butts. It simply gave the message that by smoking cigarettes, one creates his or her own tomb to death. Lastly, one infomercial showing a famous female celebrity having a cigarette popping out of each ear implies ugly effect on one’s physical image.

One example of anti smoking campaigns Television commercials is that of smoker’s excuses of not quitting the devastating practice. Each excuse is counter attacked by an ex-smoker’s statement implying his difficulties in dealing with cigarette’s adverse effects. Another commercial is that of a girl having a discussion with her father, who is actually a smoker. The scene is in the hospital, persuading him about her first try at croquet, only to comment that he could have been there.

Packs of cigarettes, nowadays, have been promoted with images and warnings against the bad effects of smoking. Few countries promotes the utilization of these images including a man with only one leg, a mouth and a lung infected by cancer, and a man with a large tumor on his throat. There is also an image of a drooping cigarette, implying that smoking can result to impotency. These images are together with text statements in the lower front or sides of the cigarette packs to stress more on the dangers of smoking.

Originally posted 2009-04-30 23:39:56. Republished by Old Post Promoter

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